Cookie Policy

Must Have Fashion is a part of the Fruugo.com Ltd. global stores network. The Fruugo group policies below apply to Must Have Fashion.

Last updated: 8 April 2026

Fruugo.com Ltd and its wholly owned subsidiaries are committed to safeguarding the privacy of all individuals who interact with us and we respect the cookie choices you make.

In the context of this cookie policy (“Cookie Policy”), when we use the term ‘we’ it means Fruugo.com Ltd, Fruugo (Ireland) Ltd and Fruugo PLC. 

Our website uses cookies and similar technologies ("cookies") to distinguish you from other users of our website. Your cookie preferences can be updated at any time should you wish to change your settings. Please see below for further information on how to update your preferences. 

This “Cookie Policy” provides details about the cookies we use and their purpose, including how to set your preferences in the cookies information and preferences centre and how to manage cookies from your browser. 

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Fruugo using cookies for the purposes outlined below in order to provide you with a fully functional shopping experience.

What is a cookie?

A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie. Your browser accesses the cookie file only when you visit the website that generated it.

This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Fruugo to deliver you a personalised shopping experience.

The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information you have disclosed to the site.

Want to know more about cookies?

Useful information about cookies can be found at: Cookies | Online Privacy and Digital Security

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

  • Performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Marketing, personalisation and targeted advertising cookies. These cookies are used to track browsing habits and activity across our websites. They can be used to build a profile of search and browsing history for every visitor to that website in order to deliver personalised content to that user. The information obtained from these cookies enables us to show you relevant/personalised marketing content. In using these types of cookies, we may collect personally identifiable information about you and use this information to display targeted advertising and/or share this information with third parties for the same purpose. Any activity tracked and recorded using these cookies may be shared with third parties.

  • Third-party cookies are placed by someone other than Fruugo and may gather browsing activity across multiple websites and multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time set in each third-party cookie.

The list below summarises the cookies used on Fruugo. We have outlined who sets these cookies and their purpose. If the party reads something other than 'Fruugo', these are our third-party business partners who help us to enhance your browsing experience.

Cookie Name 

Details 

akaalb_fruugo_main_balancer 

Provider: Akamai. 
Purpose: Session persistance. 
Domain: .fruugo.com. 
Type: Necessary - 1st Party (Priority: Medium). 

bm_sv 

Provider: Akamai. 
Purpose: Session persistance. 
Domain: .fruugo.com. 
Type: Necessary - 1st Party (Priority: Medium). 

checkout-node 

Provider: Fruugo. 
Purpose: Fruugo provided functionality to enable use of websites. 
Domain: .fruugo.com. 
Type: Necessary - 1st Party (Priority: Medium). 

consents 

Provider: Fruugo. 
Purpose: Fruugo provided functionality to enable use of websites. 
Domain: .fruugo.com. 
Type: Necessary - 1st Party (Priority: Medium). 

remember-me 

Provider: Fruugo. 
Purpose: Fruugo provided functionality to enable use of websites. 
Domain: .fruugo.com. 
Type: Necessary - 1st Party (Priority: Medium). 

RT 

Provider: Fruugo. 
Purpose: Fruugo provided functionality to enable use of websites. 
Domain: .fruugo.com. 
Type: Necessary - 1st Party (Priority: Medium). 

SESSION 

Provider: Fruugo. 
Purpose: Fruugo provided functionality to enable use of websites. 
Domain: .fruugo.com. 
Type: Necessary - 1st Party (Priority: Medium). 

CONSENT 

Provider: Google. 
Purpose: Consent Status/Management. 
Domain: .google.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

DV 

Provider: Google. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .google.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

cookie_check 

Provider: PayPal. 
Purpose: Cookie associated with PayPal when making a payment safely. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

d_id 

Provider: PayPal. 
Purpose: Improve user experience when making a payment. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

ddi 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

enforce_policy 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

fn_dt 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

id_token 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

l7_az 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

LANG 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

rmuc 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

ts 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

ts_c 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

tsrce 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

ui_experience 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

x-pp-s 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

paypal-offers--cust 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: .paypalobjects.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

akavpau_ppsd 

Provider: PayPal. 
Purpose: Used in context with transactions on the website. 
Domain: .www.paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

nsid 

Provider: PayPal. 
Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: www.paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

tcs 

Provider: PayPal. 

Purpose: Used in context with transactions on the website for secure payment via PayPal. 
Domain: www.paypal.com. 
Type: Necessary - 3rd Party (Priority: Medium). 

ak_bmsc 

Provider: Akamai Bot Manager . 
Purpose: Used by Akamai to optimise site performance and security. 
Domain: .fruugo.com. 
Type: Security/Performance - 1st Party (Priority: Medium). 

AEC 

Provider: Google Ads. 
Purpose: Ensure that requests within a browsing session are made by the user, and not by other sites. 
Domain: .google.com. 
Type: Security/Performance - 3rd Party (Priority: Medium). 

_gcl_au 

Provider: Google Adsense. 
Purpose: To store and track conversions. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_ga 

Provider: Google Analytics. 
Purpose: To store and count pageviews. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_ga_********** 

Provider: Google Analytics. 
Purpose: To store and count pageviews. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_gat_gtag_UA_*******_* 

Provider: Google Analytics. 
Purpose: To store and track conversions. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_gid 

Provider: Google Analytics. 
Purpose: To store and track conversions. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

9HHPZ 

Provider: Google Analytics. 
Purpose: To store and track conversions. 
Domain: .google.com. 
Type: Statistics - 3rd Party (Priority: Medium). 

_hjAbsoluteSessionInProgress 

Provider: Hotjar. 
Purpose: To store unique visits. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_hjid 

Provider: Hotjar. 
Purpose: This cookie is set when the customer first lands on a page with the Hotjar script It is used to persist the Hotjar User ID, unique to that site on the browser This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_hjIncludedInSessionSample 

Provider: Hotjar. 
Purpose: Determine if a user is included in the data sampling. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_hjSession_* 

Provider: Hotjar. 
Purpose: Holds current session data Ensures subsequent requests in the session window are attributed to the same session. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

_hjSessionUser_* 

Provider: Hotjar. 
Purpose: This cookie is set when the customer first lands on a page with the Hotjar script It is used to persist the Hotjar User ID, unique to that site on the browser This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

MUID 

Provider: Microsoft. 
Purpose: Store and track visits across websites. 
Domain: .bing.com. 
Type: Statistics - 3rd Party (Priority: High). 

_uetsid 

Provider: Bing Ads. 
Purpose: To store and track visits across websites. 
Domain: .fruugo.com. 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

_uetvid 

Provider: Bing Ads. 
Purpose: To store and track visits across websites. 
Domain: .fruugo.com. 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

_fbp 

Provider: Facebook. 
Purpose: To store and track visits across websites. 
Domain: .fruugo.com. 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

_ga_5WYRGW7L7J 

Provider: Google Pay. 
Purpose: Session persistance. 
Domain: .pay.google.com. 
Type: Necessary - 1st Party(Priority: Medium). 

IDE 

Provider: Google. 
Purpose: Provide ad delivery or retargeting. 
Domain: .doubleclick.net. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

OTZ 

Provider: Google. 
Purpose: Provide ad delivery or retargeting, store user preferences. 
Domain: .fruugo.com. 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

__Secure-1PAPISID 

Provider: Google. 
Purpose: Targeting cookie Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

__Secure-1PSID 

Provider: Google. 
Purpose: Targeting cookie Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

JAR 

Provider: Google. 
Purpose: Provide ad delivery or retargeting. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

NID 

Provider: Google. 
Purpose: Provide ad delivery or retargeting, store user preferences. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

SAPISID 

Provider: Google. 
Purpose: Display personalised advertisements on Google sites, based on recent searches and previous interactions HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

SEARCH_SAMESITE 

Provider: Google. 
Purpose: Prevent the browser from sending this cookie along with cross-site requests. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

SID 

Provider: Google. 
Purpose: Provide ad delivery or retargeting, provide fraud prevention. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

SIDCC 

Provider: Google. 
Purpose: Provide the identification of trusted web traffic. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

SSID 

Provider: Google. 
Purpose: Display personalised advertisements on Google sites, based on recent searches and previous interactions HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

__Secure-1PSIDCC 

Provider: Google Ads. 
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

__Secure-3PAPISID 

Provider: Google Ads. 
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

__Secure-3PSID 

Provider: Google Ads. 
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

__Secure-3PSIDCC 

Provider: Google Ads. 
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

__Secure-ENID 

Provider: Google Ads. 
Purpose: To secure digitally signed and encrypted data from the unique Google ID and store the most recent login time that Google uses to identify visitors, prevent fraudulent use of login data and protect visitor data from unauthorised parties This can also be used for targeting purposes to display relevant and personalised advertising content. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

1P_JAR 

Provider: Google Ads. 
Purpose: Builds a profile of website visitor interests to show relevant and personalised ads through retargeting. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

APISID 

Provider: Google Ads. 
Purpose: Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

HSID 

Provider: Google Ads. 
Purpose: Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. 
Domain: .google.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

Conversion 

Provider: Google Ads. 
Purpose: To store and track conversions. 
Domain: www.googleadservices.com. 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

fruugo_client_id 

Provider: Fruugo 
Purpose: Store and track visits across Fruugo websites. Used to track user interactions and Shared with Byte+ (third-party) for website improvements. 
Domain: .fruugo.com 
Type: Statistics - 1st Party (Priority: Medium). 

TD_EH 

Provider: Tradedoubler 
Purpose: The Event History Cookie contains information about the three latest tracks (clicks) and the ten latest closures per program. This information is used to be able to connect clicks with closures. 
Domain: tradedoubler.com 
Type: Technical Cookie 

tduid 

Provider: Tradedoubler 
Purpose: The TDUID Cookie holds an identifier to support server side storage of the user event history 
Domain: tradedoubler.com 
Type: Technical Cookie 

TD_UNIQUE_IMP 

Provider: Tradedoubler 
Purpose: The Unique Impression Cookie contains programs of viewed ads together with the time of the ad-view. This information is used to be able to identify unique ad-views.  
Domain: tradedoubler.com 
Type: Technical Cookie 

TD_PIC 

Provider: Tradedoubler 
Purpose: The Post Impression Cookie holds information about ad-views for those organizations that have post impression tracking activated 
Domain: tradedoubler.com 
Type: Technical Cookie 

TD_POOL 

Provider: Tradedoubler 
Purpose: Ad-pools have the feature of ad-rotation. To support this, pool based ad-views are stored in a cookie 
Domain: tradedoubler.com 
Type: Technical Cookie 

TD_ANTEC 

Provider: Tradedoubler 
Purpose: The Frequency Capping Cookie is used support the frequency capping functionality. This is a feature that makes it possible to limit the number of times a user is exposed to a certain set of ads within a time interval. The set of ads can be specified on three different levels; budget, program, ad-group 
Domain: tradedoubler.com 
Type: Technical Cookie 

BT 

Provider: Tradedoubler 
Purpose: Behavioural targeting is a feature that makes it possible to target ads to users with a specific browsing behaviour or interest. To support this, users are profiled when visiting Tradedoubler publisher sites. A user profile consists of about 20 weighted categories and is stored in a cookie 
Domain: tradedoubler.com 
Type: Technical Cookie 

TradedoublerGUID 

Provider: Tradedoubler 
Purpose: Holds an identifier to support server side storage of the user event history 
Domain: tradedoubler.com 
Type: Technical Cookie 

OPT_OUT 

Provider: Tradedoubler 
Purpose: Allows a user to disable cookie based tracking or targeting for the browser that the user is using 
Domain: tradedoubler.com 
Type: Technical Cookie 

RET 

Provider: Tradedoubler 
Purpose: Retargeting is a feature that makes it possible to target ads to users that have visited configured targeting points on the advertiser’s site. To support this feature the targeting points visited by a user are stored in this cookie 
Domain: tradedoubler.com 
Type: Technical Cookie 

_cfruid  

Provider: Cloudflare  
Purpose: Load balancing and security  
Domain: .fruugo.co.uk  
Type: Necessary – 1st Party 

__zlcmid  

Provider: Zendesk  
Purpose: Identifies live chat sessions  
Domain: .fruugo.co.uk  
Type: Necessary – 1st Party 

AWSALBCORS 

Provider: Zendesk  
Purpose: Cross origin load balancing for chat  
Domain: .fruugo.co.uk  
Type: Necessary – 1st Party 

SWIFT_client, SWIFT_sessionid80, SWIFT_visitor, SWIFT_visitorsession  

Provider: Zendesk  
Purpose: Supports visitor identification in live chat  
Domain: .fruugo.co.uk  
Type: Necessary – 1st Party 

zte2095 

Provider: Zendesk  
Purpose: Session identification for chat  
Domain: .fruugo.co.uk  
Type: Necessary – 1st Party 

_ga  

Provider: Google Analytics  
Purpose: Unique visitor identifier for analytics  
Domain: .fruugo.co.uk  
Type: Analytics – 1st Party 

_gid  

Provider: Google Analytics  
Purpose: Session-level user tracking  
Domain: .fruugo.co.uk  
Type: Analytics – 1st Party 

 __utma, __utmb, __utmc, __utmt, __utmz, __gat   

Provider: Google Analytics  
Purpose: Traffic and behavior analytics  
Domain: .fruugo.co.uk  
Type: Analytics – 1st Party 

_pinterest_sess 

Provider: Pinterest 
Purpose: Authenticates logged-in users and tracks user activity across sessions. 
Domain: .pinterest.com 
Type: Marketing – 3rd Party 

_routing_id 

Provider: Pinterest 
Purpose: Used to help Pinterest route users and requests to the correct data centre. 
Domain: .pinterest.com 
Type: Technical – 3rd Party 

_pinterest_ct 

Provider: Pinterest 
Purpose: Used for cross-site tracking for ad attribution and reporting. 
Domain: .pinterest.com 
Type: Marketing – 3rd Party 

_pinterest_ct_rt 

Provider: Pinterest 
Purpose: Used for ad retargeting across sessions and browsers. 
Domain: .pinterest.com 
Type: Marketing – 3rdParty 

_epik 

Provider: Pinterest 
Purpose: Captures click ID data for conversion attribution and ad optimization. 
Domain: .fruugo.co.uk 
Type: Marketing – 1st Party 

_pin_unauth 

Provider: Pinterest 
Purpose: Stores user actions for users not logged into Pinterest. Enables conversion tracking and audience targeting. 
Domain: .fruugo.co.uk 
Type: Marketing – 1st Party 

_ttp 

Provider: TikTok 
Purpose: Tracks and improves advertising performance; used for retargeting and ad personalization. 
Domain: .tiktok.com 
Type: Marketing – 3rd Party 

_pangle 

Provider: TikTok 
Purpose: Used by TikTok Audience Network to deliver and optimize ads. 
Domain: .tiktok.com 
Type: Marketing – 3rd Party 

_tt_enable_cookie 

Provider: TikTok 
Purpose: Stores user's cookie consent preference for TikTok tracking. 
Domain: .tiktok.com 
Type: Marketing – 3rd Party 

_tt_sessionId 

Provider: TikTok 
Purpose: Identifies a single browsing session for analytics and tracking. 
Domain: .tiktok.com 
Type: Marketing – 3rd Party 

__cf_bm 

Provider: Cloudflare 

Purpose: Used by Cloudflare for site security. 
Domain: .fruugo.com 
Type: Security - 1st Party (Priority: Medium) 

__rtbh_lid 

Provider: RTB House 
Purpose: Advertisement targeting by RTB House. 
Domain: .fruugo.co.uk 
Type: Marketing – 1st Party 

_cfuvid 

Provider: Cloudflare 
Purpose: Used by Cloudflare’s Rate Limiting features. 
Domain: .fruugo.com 
Type: Security - 1st Party (Priority: Medium) 

__Secure-1PSIDTS 

Provider: Google 
Purpose: Used by Google for authentication and account security. 
Domain: .google.co.uk 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

__Secure-BUCKET 

Provider: Google 
Purpose: Used by Google for localisation and security. 
Domain: .google.co.uk 
Type: Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

_pinterest_ct_ua 

Provider: Pinterest 
Purpose: To store and track conversions. 
Domain: .pinterest.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

_uetmsclkid 

Provider: Microsoft 
Purpose: To store and track visits across websites. 
Domain: .fruugo.co.uk 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

abt_*****_***** 

Provider: Fruugo 
Purpose: Used by Fruugo to analyse user behaviour to help optimise the user experience. 
Domain: .fruugo.co.uk 
Type: Tracking/Technical - 1st Party (Priority: Medium). 

ar_debug 

Provider: Pinterest 
Purpose: Used by Pinterest for advertisement debugging and attribution reporting.  
Domain: .pinterest.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

c 

Provider: RTB House 
Purpose: Used by RTB House for advertisement personalisation and content delivery. 
Domain: .creativecdn.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

g 

Provider: RTB House 
Purpose: Used by RTB House for advertisement personalisation and content delivery. 
Domain: .creativecdn.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

ga_item_list_info 

Provider: Fruugo 
Purpose: This cookie stores information about the products or items you interact with on our site, helping us understand which items you view or click so we can improve your shopping experience. 
Domain: .fruugo.com. 
Type: Statistics - 1st Party (Priority: Medium). 

IDE 

Provider: Google 
Purpose: This cookie is used by Google DoubleClick to deliver personalized ads on our site and across the web, based on your previous interactions and interests. It helps us show more relevant advertising while limiting repeated ads 
Domain: .doubleclick.net 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

khaos 

Provider: Rubicon Project 
Purpose: This cookie is used to tailor the ads displayed to the users based on the users movement on other site in the same ad network 
Domain: rubiconproject.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

khaos_p 

Provider: Rubicon Project 
Purpose: This cookie is used to tailor the ads displayed to the users based on the users movement on other site in the same ad network 
Domain: rubiconproject.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

receive-cookie-deprecation 

Provider: Google 
Purpose: This cookie is used by Google to track sessions and is part of their testing for phasing out third-party cookies. 
Domain: .google.co.uk 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: High). 

ts 

Provider: RTB House 
Purpose: Used by RTB House for advertisement personalisation and content delivery. 
Domain: .creativecdn.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

ttcsid 

Provider: TikTok 
Purpose: Used to recognize and match events for TikTok advertising campaigns; helps with conversion attribution and ad optimization. 
Domain: .fruugo.co.uk 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

ttcsid_D23KB43C77UAP1JBP100 

Provider: TikTok 
Purpose: Used to recognize and match events for TikTok advertising campaigns; helps with conversion attribution and ad optimization. 
Domain: .fruugo.co.uk 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

__rtbh.uid 

Provider: RTB House 
Purpose: Used by RTB House for advertisement personalisation and content delivery. 
Domain: checkout.fruugo.co.uk 
Type: Advertising/Marketing/Tracking - 1st Party (Priority: Medium). 

_rp_uid 

Provider: Adyen 
Purpose: Identifies your session during the checkout process, helping Adyen securely process payments and maintain the correct user session. 
Domain: checkoutshopper-live.adyen.com 
Type: Necessary - 3rd Party (Priority: Medium) 

ar_debug 

Provider: RTB House 
Purpose: Used by  RTB House for advertisement debugging and attribution reporting.  
Domain: .creativecdn.com 

Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

EH_0 

Provider: Tradedoubler 
Purpose: The Event History Cookie contains information about up to three latest tracks (clicks) and the ten latest closures per program. This in-formation is used to be able to connect clicks with closures. 
Domain: .tradedoubler.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

GUID 

Provider: Tradedoubler 
Purpose: This cookie uniquely identifies your device to track referral and affiliate interactions, helping us attribute commissions and measure the effectiveness of marketing campaigns. 
Domain: .tradedoubler.com 
Type: Advertising/Marketing/Tracking - 3rd Party (Priority: Medium). 

OptanonAlertBoxClosed 

Provider: Adyen 
Purpose: This cookie remembers when you have dismissed the cookie consent banner, so it does not appear again on future visits while using Adyen’s payment services. 
Domain: .adyen.com 
Type: Necessary - 3rd Party (Priority: Medium) 

OptanonConsent 

Provider: Adyen 
Purpose: This cookie records your consent preferences for cookies and tracking on our site, ensuring that your choices are respected and applied when using Adyen’s payment services. 
Domain: .adyen.com 
Type: Necessary - 3rd Party (Priority: Medium) 

REFRESH_CART 

Provider: Fruugo 
Purpose: This cookie helps verify and update your shopping cart after a purchase, ensuring your cart reflects the correct items and quantities. 
Domain: .fruugo.com 
Type: Necessary - 1st Party (Priority: Medium). 

Duration of cookies:

Session (or Transient) Cookies

Session cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.

Persistent (or Permanent) Cookies

Persistent cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well the website works and where it can be improved.

Flash Cookies (or Locally Shared Objects)

Websites that contain Flash can also store small files on your computer that are used in the same way as cookies. Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognise you if it backs up the deleted cookie information on a Flash cookie.

Fruugo cookies duration 

Persistent cookies will remain on your browser for 12 months from your last visit to our services, except for cookies used to remember your privacy settings, which may remain on your browser for up to 2 years. Other cookies remain on your browser for 12 months after you provide us with your consent to use these cookies.

Managing your cookies

The cookie banner

You can consent to the use of these cookies by clicking on "Accept All" on our cookie banner when you arrive on the Fruugo website. Alternatively, you can opt out of certain cookies by clicking on "Manage" on the cookie banner. This will take you to our Privacy Preference Centre to select your preferences. Blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Privacy preference centre

You can also select or update your cookie preferences at any time. By clicking "Accept All" you agree to our use of all cookies, alternatively you can opt-out of each cookie category (except Essential Cookies which are strictly necessary and performance cookies) through the Privacy Preference Centre under “Manage Cookies”.This will allow you to use the toggle bars to confirm or withdraw your consent to cookies being placed on your device in respect to each cookie category.  Please note that blocking some types of cookies may impact your experience of the website and the services we are able to offer.

AdChoices 

Targeting or advertising cookies will often be linked to website functionality provided by third parties that generate the advert. In accordance with the Internet Advertising Bureau (IAB), all our adverts will carry the Adchoices icon. Please visit aboutads.info for more information. Please note that when you opt out of receiving adverts from one browser, device or app, it will not necessarily opt you out of all such adverts from all browsers, devices or apps. 

Using your browser

You are able to stop your browser from accepting cookies from particular websites. However, disabling cookies from our site will mean you lose certain functionality, impacting your shopping experience and ability to place an order.

If you do not wish to enable cookies, you'll only be able to browse the site. It is not possible to log in or register without cookies enabled. Many of the cookies used on our site and through emails can be enabled or disabled through the Privacy Preference Centre  or by enabling or disabling the cookies through your own browser. To enable or disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.

Deleting cookies

Collection of your data from our analytics cookies can be deleted. If cookies are deleted from your browser, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience.

You can easily erase cookies from your computer or mobile device using your browser. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

You can choose to disable cookies or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

Contact

For further information about how we protect and process your personal data, please read our Privacy Notice. Questions, comments and requests regarding this Cookie Notice are welcomed and should be addressed to dpo @fruugo.com.